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 Content Editor

CHRIS MCCARTHY

GENERAL MANAGER

VH1 & LOGO

Chris McCarthy was named General Manager of VH1 and Logo in July 2015, overseeing all creative and business functions for the pop culture brands.  An engineer by training and a creative at heart, McCarthy brings an entrepreneurial start-up approach to developing content and building powerful brands that resonate with audiences.

Since McCarthy's arrival at VH1, the network's ratings have surged ahead.  Primetime ratings in the third quarter of 2015 soared +34% over the prior quarter.  VH1 currently ranks as the #1 non-sports cable network among adults 18-49 on Mondays and the #2 cable network among women 18-49 on Sundays.  For the same quarter, Logo posted its 9th consecutive quarter of year-over-year ratings growth, continuing the upward trajectory that started when McCarthy took the helm of the brand in 2014. 

While at Logo, McCarthy has taken an audience-first approach that has generated record results. He expanded the network's brand with new shows and launched a documentary division, which developed the critically lauded "Laverne Cox Presents: The T Word."  He also initiated Logo's return to scripted, partnering with Russell T. Davies – the visionary writer behind the reimagined "Dr. Who" and the groundbreaking "Queer as Folk" – to bring the pioneering series "Cucumber" and "Banana" to the U.S.  Logo is now among the Top 5 fastest growing networks in cable, up 28% in the past two years among adults 18-49.  2014 was Logo's highest rated year ever, with double-digit gains across ratings, viewership, digital traffic and sales, finishing the year as one the fastest growing cable networks for adults 18-49.

Prior to joining VH1, McCarthy served in the dual roles of Executive Vice President at large for MTV and General Manager of lifestyle brands Logo, MTV2 and mtvU.  In those roles, he bucked industry-wide viewership trends by driving four years of record TV ratings and explosive digital growth.

When McCarthy stepped into his role as General Manager of MTV2 in 2010, he moved quickly to create a new, distinct identity for the network.  He repositioned MTV2 as a male-targeted Millennial brand, launching hits including "Guy Code," "Nitro Circus Live," "Mac Miller and the Most Dope Family" and "Nick Cannon Presents: Wild 'N Out."   As a result, MTV2 has achieved four years of record ratings growth and has become a top 10 cable network for M12-24.

In his role as Executive Vice President for MTV, McCarthy oversaw strategy and planning across all lines of business and brands under MTV, the world's premier youth entertainment brand, partnering with channel president Stephen Friedman. 

McCarthy began his career at Viacom working closely with Friedman at mtvU, when Friedman was then mtvU's General Manager, and helped build it to be the home of the college audience.  When Friedman was tapped to become MTV president, McCarthy assumed leadership of the network.

Chris holds an MBA from The Wharton School of Business at the University of Pennsylvania and a Bachelor of Science with Honors in Commerce and Engineering from Drexel University, as well as Emmy and Peabody Honors.   He is a lover of animals, supporting shelters and animal rights.​