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LIZA BURNETT FEFFERMAN NAMED SENIOR VICE PRESIDENT, COMMUNICATIONS FOR VH1 AND LOGO

4/28/2016

 

LIZA BURNETT FEFFERMAN NAMED

SENIOR VICE PRESIDENT, COMMUNICATIONS FOR VH1 AND LOGO

 

New York, NY – April 28, 2016 – Liza Burnett Fefferman has been named Senior Vice President of Communications for VH1 and Logo. Fefferman will report to Kassie Canter, Executive Vice President, Communications for the Viacom Music & Entertainment Group.  In addition to serving on Canter's senior team, she will be a critical member of VH1/Logo General Manager Chris McCarthy's senior management team.  Her start date is Monday, May 2nd.


Fefferman has deep ties to the feature film world which will be an asset to VH1 and Logo in the way content is promoted.  She will be responsible for all communications for VH1 and Logo's brand and content.  In addition, she will oversee all awards efforts and various other initiatives designed to elevate the two brands. Given her wealth of experience in the film sector, she will be a valuable asset as the two brands continue to expand beyond reality into the scripted, film and documentary space.

 

As Executive Vice President, Publicity at RADiUS, Fefferman oversaw every one of the company's 40+ releases and awards campaigns, including back to back Oscar winners 20 FEET FROM STARDOM and CITIZENFOUR, THE HUNTING GROUND (featuring this year's Oscar nominated song "Til It Happens To You" by Diane Warren and Lady Gaga), BACHELORETTE (the first pre theatrical release to hit number one on iTunes), SNOWPIERCER and IT FOLLOWS.  Fefferman built the RADiUS brand which saw its market share double in two years resulting in FAST COMPANY naming RADiUS to its highly coveted 2015 "Most Innovative" list.

   

"Liza is a smart, driven and talented communications executive.   She leaves no stone unturned and looks at the world through a wide lens," said Canter.  "Liza brings tremendous energy, commitment and expertise.  I'm very much looking forward to having her on the team."

 

"Liza will be a great addition to the VH1 and Logo senior team and I'm incredibly excited to have her as a strategic partner," said McCarthy.  "She is one of the most respected and well-liked executives in the business.  With her vision and industry experience, the sky is the limit in terms of where we can go."

 

Fefferman goes on to say: "I'm thrilled to join the VH1 and Logo teams and look forward to elevating the brands and building on their solid foundations. It's a great time to work in TV and this extraordinary opportunity allows me to expand my footprint in new and creative ways.  I can't wait to get started."

 

Prior to joining RADiUS, Fefferman spent five years as Senior Vice President of Publicity for Samuel Goldwyn Films.  In 2005, Fefferman joined The Weinstein Company (TWC), as Executive Vice President, Publicity where she reported directly to Harvey and Bob Weinstein.  There, she orchestrated and managed campaigns for all TWC titles including: "Hoodwinked," "Transamerica," "Scary Movie 4," and "Derailed" while guiding the young company to four Oscar nominations and seven Golden Globe nominations including a Golden Globe win for Felicity Huffman.  Fefferman started her career at Dan Klores Communications where she founded and oversaw the agency's DKC/Film division.

 

She joins VH1 and Logo on the heels of a number of notable successes.  VH1 surged into a top 10 network among the highly coveted adults 18-34 demographic after three consultative quarters of growth.   Under McCarthy, VH1 now leads the industry as the fastest growing entertainment cable network among the top 25.  Logo is also coming off of record highs, closing its 10th anniversary as the highest rated in history.   Logo currently holds the distinction of being the only network across all of cable to grow or maintain its 18-49 ratings over 11 consecutive quarters**.    

 

VH1 recently announced significant investment programing, including the revival of "America's Next Top Model" and scripted series "The Breaks" and "Satan's Sisters" among others.  Hot off the network's critically acclaimed Original Film by the same name, "The Breaks" series will chronicle the rise of hip hop music in the 90's.  "Satan's Sisters," inspired by the Star Jones book "Satan's Sisters: A Novel Work of Fiction" features Tony, Grammy, and Emmy nominated singer/actress Vanessa Williams in the lead role. The new series focuses on the backstage world of daytime television, filled with power struggles, personal demons, diva fits, love affairs, man troubles, cat fights...and cocktails. These shows will join the networks wildly successful "Love & Hip Hop" franchise, the third season of "Dating Naked," the critically acclaimed "Barely Famous" starring the Foster sisters and more to be announced soon.  

 

Logo continues to expand its programming with the eighth season of hit reality competition series "RuPaul's Drag Race" and the recent launch of "Gay For Play Game Show Starring RuPaul." A new lineup of summer programming will also be announced soon. Fresh off of its first Emmy nomination, Logo Documentary Films continues to share powerful untold LGBT stories with a new slate of films that launches on Tuesday, May 3, with "Mind/Game: The Unquiet Journey of Chamique Holdsclaw." The documentary film explores the challenges of mental illness within the sports world through an intensely intimate portrait of one exceptional woman. The upcoming slate will also include "Out of Iraq," a story of soldiers who fall in love before seeing their romance ripped apart by war, and "The If Project," which focuses on a group of female inmates who give real-life context to "Orange is the New Black."  

  

About VH1

VH1 is the dominant pop culture brand for adults 18-34, creating their pop culture today  while celebrating the pop culture of their past. VH1 is available in 93 million households in the U.S.  VH1 also has an array of digital channels and services including VH1 Classic, VH1 Soul, the VH1 AppVH1.com and @VH1, the hub for all things music and pop culture.  Fans may also access current and retro VH1 programming via the VH1 App, the network's three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms.  VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.  For more information, go to  www.vh1press.comVH1.com, or the VH1 Facebook page.  Follow us on Twitter @VH1PR.

 

About LOGO

Logo is a leading entertainment brand inspired by the LGBT community and reflects the creative class across television, digital and social platforms.  Logo features one-of-a-kind personalities, shows, specials, and unique stories.  Logo is part of Viacom's Music & Entertainment Group including VH1, MTV, MTV2, Comedy Central and Spike.

 

*Source: 

Fastest Growing: NMR, L+SD, P18-49, 12/28/15-03/27/16, Total Day, ranked on P18-49 Impressions and excluding sports and news nets, growth as % change in CVG rating vs 12/29/14-03/29/15

Top 10: NMR, Live+SD, 12/28/15-03/27/16, M-Su 8p-11p, ranked on Impressions

 

**Source: NMR, Live+SD, 06/25/12-03/27/16, P18-49, Total Day, Coverage ratings to three decimals

 

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