New York, NY – March 1, 2017 – Viacom veteran Frank Tanki has been promoted to General Manager, TV Land, it was announced today by Kevin Kay, President of Spike (soon to be Paramount Network), TV Land, and CMT. In his new role, Tanki will oversee strategy and day-to-day operations for the channel – Creative, Communications, Scheduling, Media Planning, and Marketing – and will continue to report into Kay. He will also partner closely with Keith Cox, President of Development and Production, to steer TV Land's content strategy and slate.
"During his 12-year tenure at Viacom, Frank has proven to be a forward-thinking, passionate and creative marketer who has played a pivotal role in the success and growth of both Nickelodeon and more recently, Spike," said Kay. "He is a dynamic and strategic leader and is the right person to lead TV Land as the network continues its evolution."
Tanki has been a major player in the launch of many of Viacom's most successful properties over the last decade, from "Lip Sync Battle" on Spike to "Teenage Mutant Ninja Turtles" and "SpongeBob SquarePants" on Nickelodeon. He has also played an instrumental role in the launch of Spike UK and other Spike-branded channels across the globe.
Tanki most recently served as Executive Vice President, Brand Marketing and Creative, Spike TV where he was responsible for leading all consumer marketing and creative development for the brand, including consumer and trade advertising, digital and social marketing, talent strategies and partnership marketing, and on and off-air creative along with property messaging for all cross-business initiatives. His notable successes include re-branding Spike into a premium general entertainment destination, the launches of global hit franchises such as "Lip Sync Battle and continued growth of franchises "Ink Master," "Bar Rescue," and Bellator MMA.
At Nickelodeon, he served as Senior Vice President, Nickelodeon Strategic Property Planning & Marketing, where he was responsible for the strategic planning and marketing of many of Nickelodeon's key hits such as "SpongeBob SquarePants," "Teenage Mutant Ninja Turtles" and "Dora The Explorer." He also ran marketing for Nick's Live and Recreation platforms and partnership marketing, where he forged strategic partnerships with the NFL, NASCAR, and various MLB and NBA Teams, as well as helping lead the brand's annual presence at COMIC-CON and the Licensing Show.
Prior to that, Tanki was Nickelodeon's Senior Vice President of Partnership Marketing and Operations where he worked with partners such as Sony Music to launch Nick's live-action series, "Big Time Rush," which set a record as the highest-rated and most-watched live action Nick series premiere with kids, tweens and total viewers.
Tanki began his Nickelodeon career as the Marketing Project Manager for "The Rugrats Movie," coordinating strategic marketing plans among all of Nickelodeon's divisions and Paramount Pictures. He was the marketing and creative marketing manager on the launch of "SpongeBob SquarePants" before moving on to Cartoon Network and Adult Swim as Director, Promotions Marketing. He returned to Nickelodeon as Senior Director, Brand Marketing, where he managed several successful marketing campaigns like "SpongeBob SquarePants' Best Day Ever" marathon, which earned Nickelodeon its most-watched and highest-rated total programming day in history. He also served as Vice President, Nickelodeon Brand Marketing, where Tanki directed the launch campaigns and off-air marketing for many of Nick's most successful properties including "iCarly," "Avatar: The Last Airbender" and "The Penguins of Madagascar."
About TV Land
TV Land is the programming destination for consumers in their 30s and 40s, with hit original series and acquisitions on-air, on TVLand.com and on the TV Land app.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom's media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.