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TV LAND’S “YOUNGER” DOMINATES IN SEASON FOUR RETURN WITH HIGHEST-RATED AND MOST-WATCHED EPISODE EVER

EPISODE SCORES DOUBLE DIGIT GAINS ACROSS

ALL KEYS DEMOS

 

SEE A SNEAK PEEK OF TONIGHT'S EPISODE AIRING AT 10PM ET/PT

Link to Video: http://qlnk.io/ql/595d1a33e4b071d1cf72af90

 

New York, NY – July 5, 2017 – "Younger," TV Land's hit comedy from Darren Star reached new heights, as its Live + SD season four premiere on Wednesday, June 28th was the highest-rated and most-watched telecast ever. In Live+3, "Younger" posted its highest-rated and most-watched premiere.

 

  • Scoring a .8 Adults 25-54, 1.2 Women 25-54, .7 A18-49, 1.0 W18-49 and 1.3 million average total viewers, the premiere posted double digit gains versus last season's premiere in L+3.
  • Double digit gains over last year's premiere were also seen in L+SD with a .4 A25-54, .6 W25-54, .4 A18-49, .5 W18-49 and 802k average total viewers.
  • The new LIVE digital aftershow, "Getting Younger," which launched following last week's premiere on Facebook @YoungerTV, reached over half a million people, collected over 180k video views and engaged 46k users and counting. Shot in front of a live audience at Pride Global's Flight Deck in Manhattan, it is hosted by SiriusXM's Taylor Strecker and will immediately follow every episode for the run of the season. 
  • #YoungerTV trended on Twitter in the US on premiere night. Instagram, Twitter and Facebook are also seeing climbing numbers for "Younger," with double digit increases in followers, respectively, on the show's social media pages since the end of last season.

 

Created by "Sex and the City's" Darren Star, "Younger" stars two-time Tony® winner Sutton Foster, Hilary Duff, Debi Mazar, Miriam Shor, Nico Tortorella, Peter Hermann and Molly Bernard. The series follows Liza (Foster), a 40-year old woman who pretends to be 26 in order to get a job in the highly competitive world of publishing – and succeeds. Last season, as Liza continued her lie, her two lives became irreversibly intertwined – with her longtime best friend, Maggie (Mazar), new friend and partner at Empirical, Kelsey (Duff), prickly boss Diana (Shor), and everyone in between, becoming part of the same world. In the season three finale, Liza came to realize the damage her secret has caused and finally unveiled the truth to Kelsey. Now Liza will be forced to deal with the fallout of her deceit and learn that the truth hurts. 

 

"Younger," which was recently renewed for a fifth season on TV Land, also has an extensive global footprint, reaching countries including Australia, UK, Italy, Canada, Israel, France, India, Spain and many more.

 

About TV Land

TV Land is the programming destination for consumers in their 30s and 40s, with hit original series and acquisitions on-air, on TVLand.com and on the TV Land app.

 

About Viacom

Viacom (NASDAQ: VIAB, VIA) is home to premier global media brands that create compelling  television  programs,  motion  pictures,  short-form  video,  apps,  games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick  at  Nite, Comedy  Central,   TV Land,   SPIKE Tѓ3sParamount Channel and VIVA, reach approximately  700  million  television  subscribers  worldwide. Paramount  Pictures, America's  oldest  film  studio,  is  a  major  global  producer  and  distributor  of  filmed entertainment.

 

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.