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TV LAND’S CRITICALLY-ACCLAIMED “YOUNGER” HITS NEW SERIES HIGHS IN SECOND SEASON ACROSS KEY DEMOS WITH ADULTS, WOMEN AND TOTAL VIEWERS

New York, NY – February 23, 2016 – More than halfway through the second season, "Younger" continues to be a must-see with fans and critics alike, hitting series highs with women and total viewers, and matching a series high with adults. With a recent renewal for season three and its second season finale closing in on Wednesday, March 23rd at 10pm ET/PT, this "TV Land success story" (The New York Times) shows no signs of slowing down.

 

  • Last week's episode (2/17/16) scored series highs, with a 1.2 rating with Women 25-54, a 1.1 rating with Women 18-49, and a .7 with Adults 18-49, with 1.2 million total viewers (all data L+3).
  • The current season is pacing +81% among Adults 25-54 and +67% among Adults 18-49 versus the season one average (all data L+3).
  • Consistently done well on iTunes, ranking in the Top 10 Comedy Seasons every day since the first two episodes launched (1/14/16) and has ranked as high as #1 (1/15/16).
  • Season two VOD orders are up +22% versus the same point in season one.
  • Instagram, Twitter and Facebook are also seeing climbing numbers for the series, with a +23%, +19% and +11% increase in followers, respectively, on the show's social media pages.

 

"Younger" follows Liza (two-time Tony® winner Sutton Foster), a 40-year old woman who pretends to be 26 in order to get a job in the highly competitive world of publishing – and succeeds. Now working under the prickly Diana (Miriam Shor), Liza has to figure out how to balance her real life with best friend Maggie (Debi Mazar), and her "pretend" life with her new crew – friend/coworker Kelsey (Hilary Duff), fashion publicist Lauren (Molly Bernard) and the always-sketchy Thad (Dan Amboyer), Kelsey's boyfriend. After Liza let her secret slip to sexy young tattoo artist Josh (Nico Tortorella) at the end of the first season, she now must try to salvage their relationship, all while navigating a confusing chemistry with her boss Charles (Peter Hermann). The series is written and executive produced by entertainment icon Darren Star ("Sex and the City").

 

About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s. Consisting of original programming, acquisitions and a digital portfolio, TV Land is now seen in over 98 million U.S. Homes.

 

About Viacom

Viacom (NASDAQ: VIAB, VIA) is home to premier global media brands that create compelling  television  programs,  motion  pictures,  short-form  video,  apps,  games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including  MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick  at  Nite, Comedy  Central,   TV Land,   SPIKE Tѓ3sParamount Channel and VIVA, reach approximately  700  million  television  subscribers  worldwide. Paramount  Pictures, America's  oldest  film  studio,  is  a  major  global  producer  and  distributor  of  filmed entertainment.

 

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.

 

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